Analysis of the Effect of Psychological Factors on Consumer Decisions for Purchase of Tribun Manado News in Manado City

Analysis of the Effect of Psychological Factors on Consumer Decisions for Purchase of Tribun Manado News in Manado City

This type of research is research conducted using the Multiple Linear Regression method to explain the direct and indirect relationship as well as simultaneously and partially psychological factors from the variables of Motivation, Perception, Learning, Beliefs, and Attitudes Toward Consumer Decisio...

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Bibliographic Details
Main Authors: Budi Nurgianto, Fredrik G. Worang, Bode Lumanauw
Format: Article
Language:English
Published: Magister Pendidikan Nonformal Pascasarjana Universitas Negeri Gorontalo 2021-05-01
Series:Aksara
Subjects:
motivation, perception, learning, beliefs, attitudes and purchasing decisions
Online Access:https://ejurnal.pps.ung.ac.id/index.php/Aksara/article/view/547

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