Analysis of the Effect of Psychological Factors on Consumer Decisions for Purchase of Tribun Manado News in Manado City
This type of research is research conducted using the Multiple Linear Regression method to explain the direct and indirect relationship as well as simultaneously and partially psychological factors from the variables of Motivation, Perception, Learning, Beliefs, and Attitudes Toward Consumer Decisio...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Magister Pendidikan Nonformal Pascasarjana Universitas Negeri Gorontalo
2021-05-01
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| Series: | Aksara |
| Subjects: | |
| Online Access: | https://ejurnal.pps.ung.ac.id/index.php/Aksara/article/view/547 |