The marketing-sales organizations as the way of internationalizing of the small and medium enterprises
The internationalization is becoming a part of company’s strategy, requiring some effort for getting its success. The present article is aimed at showing that joining the sale group is one of many ways of internationalizing activity for small and medium enterprises. The article presents the roles of...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2016-12-01
|
| Series: | Management |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/manment-2015-0066 |