A hybrid banking websites quality evaluation model using AHP and COPRAS-G: a Turkey case
The quality of websites can directly influence bank's effectiveness. Therefore, the effective evaluation of the quality of bank websites is a point of concern for customers, owners, and researchers. The primary goal of the study is to propose a hybrid model of AHP and COPRAS-G methods for eval...
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Format: | Article |
Language: | English |
Published: |
Vilnius Gediminas Technical University
2014-12-01
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Series: | Technological and Economic Development of Economy |
Subjects: | |
Online Access: | https://journals.vgtu.lt/index.php/TEDE/article/view/3439 |