A hybrid banking websites quality evaluation model using AHP and COPRAS-G: a Turkey case

The quality of websites can directly influence bank's effectiveness. Therefore, the effective evaluation of the quality of bank websites is a point of concern for customers, owners, and researchers. The primary goal of the study is to propose a hybrid model of AHP and COPRAS-G methods for eval...

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Bibliographic Details
Main Author: Fatih Ecer
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2014-12-01
Series:Technological and Economic Development of Economy
Subjects:
AHP
Online Access:https://journals.vgtu.lt/index.php/TEDE/article/view/3439