Performance Marketing Model through Acculturation Innovation and Market Orientation in the Bakery Industry

Small and Medium Enterprises (SMEs) have their own superiority in which they pervade not only in terms of human resources, but also in their role in national economic development. The aim of this study is to develop acculturation innovation and competing superiority for increasing the marketing deve...

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Bibliographic Details
Main Author: Sutarlan SULISTIYANI
Format: Article
Language:English
Published: Sprint Investify 2017-04-01
Series:Expert Journal of Marketing
Subjects:
Online Access:http://marketing.expertjournals.com/23446773-501/