Determining Efficiency of Auditing the Marketing Activity Определение эффективности проведения аудита маркетинговой деятельности
The article considers the essence, determination and assessment of efficiency of the audit of the marketing activity. It studies the existing practice and quality of independent examination with the purpose of identification of advantages and shortcomings. As a result, the article identifies main pr...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2013-10-01
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| Series: | Bìznes Inform |
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| Online Access: | http://www.business-inform.net/pdf/2013/10_0/311_316.pdf |