HOW TO ESTIMATE THE AMOUNT OF IMPORTANT CHARACTERISTICS MISSING IN A CONSUMERS SAMPLE BY USING BAYESIAN ESTIMATORS
Consumers surveys are conducted very often by many companies with the main objective of obtaining information about the opinions the consumers have about a specific prototype, product or service. In many situations the goal is to identify the characteristics that are considered important by the cons...
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| Format: | Article |
| Language: | English |
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Sociedade Brasileira de Pesquisa Operacional
2001-06-01
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| Series: | Pesquisa Operacional |
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| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0101-74382001000100003 |