The gamification and the enrichment of innovation practices in the firm: an analysis of experiences

Purpose: Description of gamification practices in the company and the analysis of its influence on firm’s results by comparing experiences. Design/methodology: Analysis of experiences from different firm’s experiences. Findings: To show through real examples that the gamification leads to the achi...

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Bibliographic Details
Main Authors: Cristina Gallego Gomez, Carmen de Pablos Heredero
Format: Article
Language:Catalan
Published: OmniaScience 2013-10-01
Series:Intangible Capital
Subjects:
Online Access:http://www.intangiblecapital.org/index.php/ic/article/view/377