Functional effectiveness of threat appeals in exercise promotion messages
As more than 70% of individuals in Western societies can be categorized as sedentary and inactivity has been recognized to lead to a series of serious physical and psychological disorders, the importance of physical activity promotion is ever more emphasized. Many social marketing campaigns use thre...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2010-01-01
|
| Series: | Psicológica |
| Online Access: | http://www.redalyc.org/articulo.oa?id=16917002010 |