Product Differentiation and Brand Competition in the Italian Breakfast Cereal Market: a Distance Metric Approach
This article employs a nation-wide sample of supermarket scanner data to study product and brand competition in the Italian breakfast cereal market. A modified Almost Ideal Demand System (AIDS), that includes Distance Metrics (DMs) as proposed by Pinkse, Slade and Brett (2002), is estimated to study...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Firenze University Press
2012-12-01
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| Series: | Bio-based and Applied Economics |
| Subjects: | |
| Online Access: | https://oaj.fupress.net/index.php/bae/article/view/3230 |