Estratégias de internacionalização: estudo de caso do setor calçadista
The present study shows the impacts of globalization and its interference on internationalization strategies and competitiveness of the shoe sector. It presents as a study case shoe companies based in the state of the Ceará, the process of internationalization and the used strategies to promote it....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2008-01-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/44 |