Didžiųjų duomenų naudojimas klientui pažinti / Model of the big data use for customer cognition
In a customer-oriented market, understanding customer behavior is an important determinant of the success of an organization. An organization that strives to survive and succeed can not ignore increasing amounts of data – big data. Big data is complex data arrays that are difficult to process using...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2018-07-01
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| Series: | Mokslas: Lietuvos Ateitis |
| Subjects: | |
| Online Access: | http://journals.vgtu.lt/index.php/MLA/article/view/932 |