The relationships between the credibility of badminton brand spokespersons, brand image, and attitudes towards consumer purchase intention.
The purpose of this study was to understand the different background variables relating to the spokespersons credibility on subjects. The subjects of this study were the participants of the badminton regional tournament of the National Collegiate Sports Competition in 2016 and a convenience samplin...
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2019-08-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_54_vol_8_4__2019_taiwan.pdf |