Practical case: The strategic planning of the museum guggenheim bilbao from a perspective of Marketing
The dimension of tourism, which includes the cultural tourism market, is growing and developing. In some cities its importance has been vital as a driving force to the economic development. The Guggenheim Museum is an example. It has clearly contributed to the economic development of the Gran Bilbao...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del País Vasco (UPV/EHU)
2009-06-01
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| Series: | Management Letters/Cuadernos de Gestión |
| Subjects: | |
| Online Access: | http://www.ehu.es/cuadernosdegestion/revista/index.php/en/published-issues?y=2009&v=9&n=1&o=6 |