Samsung Note 7 - An Unprecedented Recall That Created History: Exploding Phones Recovered – Exploded Trust?

Samsung Note 7 - An Unprecedented Recall That Created History: Exploding Phones Recovered – Exploded Trust?

This study aims at reviewing the literature to explore the reasons and rationale of buyer’s preference of one particular brand over the other one in high-tier smart phones industry. This shall be linked to the recent issues faced by Samsung concerning the Note 7 explosions, causing a great monetary...

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Bibliographic Details
Main Authors: Aamir Firoz Shamsi, Muntazir Haider Ali, Syed Salman Kazmi
Format: Article
Language:English
Published: Institute of Business Management 2017-06-01
Series:International Journal of Experiential Learning & Case Studies
Subjects:
causing a great monetary and a greater non-monetary loss the global electronics giant. Studying and building Note 7 case adds more variables to the initially reviewed literature regarding brand preferences of consumers in high-tier smart phones industry. Determinants and drivers of decision-making and preferences were explored using the Systematic Literature Review approach. Thereafter
customer dissatisfaction variables from Note 7 incidents were explored and analysed. Two equations were added up to generate and extend f indings. Three major factors were identif ied including Quality
Buyer Preferences
Consumer Behaviour
Mobile Phone Industry
Note 7 Explosion
Samsung Case
Online Access:http://journals.iobmresearch.com/index.php/JELCS/article/view/1714/298

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http://journals.iobmresearch.com/index.php/JELCS/article/view/1714/298

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