PENGARUH FAKTOR PSIKOLOGIS, PERSONAL, DAN SOSIAL TERHADAP KEPUTUSAN PEMBELIAN SAMSUNG SMARTPHONE DI RW 01 PONDOK PINANG JAKARTA SELATAN

Smartphone is a mobile phone equipped with internet features that allow users to access a veriety of information quickly. Samsung is one company which also issued a smartphone with a variety of types. This study was conducted to examine the relationship between consumer behavior that psychological f...

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Bibliographic Details
Main Authors: Irma Indriaryanti Hayuningrum, Lina Aryani
Format: Article
Language:English
Published: Fakultas Ekonomi dan Bisnis, UPN Veteran Jakarta 2015-06-01
Series:Ekonomi dan Bisnis
Subjects:
Online Access:https://ejournal.upnvj.ac.id/index.php/ekobis/article/view/707/pdf