Cognitive semantics and axiology: a new proposal to study metaphor in economics advertising discourse
In this paper, we provide the groundwork for an analysis of metaphor from the point of view of cognitive linguistics. This study attempts to show an interpretation of metaphor which is different from a mere comparison or substitution function and is by no means a deviant or marginal proce...
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| Format: | Article |
| Language: | English |
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Universidad de Alicante
2002-11-01
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| Series: | Revista Alicantina de Estudios Ingleses |
| Online Access: | https://raei.ua.es/article/view/2002-n15-cognitive-semantics-and-axiology-a-new-proposal-to-study-metaphor-in-economics-advertising-discourse |