Social media marketing and business competitiveness: evidence from South African tourism SMMEs
The increasing prominence of social media marketing in advancing the global reach and visibility of products and services is ideal for the South African tourism industry, which depends on local and international visitors for leveraging its business activities and competitiveness. However, what remai...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2017-09-01
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| Series: | Problems and Perspectives in Management |
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| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/9058/PPM_2017_02cont2_Rambe.pdf |