Gender representations in East Asian advertising: Hong Kong, Japan, and Shouth Korea

Gender representations in East Asian advertising: Hong Kong, Japan, and South Korea Abstract Gender representations in television advertisements have been a subject of academic research for many years. However, comparatively few studies have looked into television advertising’s gender representation...

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Bibliographic Details
Main Authors: Michael Prieler, Alex Ivanov, Shigeru Hagiwara
Format: Article
Language:English
Published: Universidad de Navarra 2015-01-01
Series:Communication & Society (Formerly Comunicación y Sociedad)
Subjects:
Online Access:https://revistas.unav.edu/index.php/communication-and-society/article/view/35966