Between the Suit and the Selfie: Executives’ Lessons on the Social “Micro-Celebrity”
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2014-11-01
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| Series: | GfK Marketing Intelligence Review |
| Subjects: | |
| Online Access: | http://www.degruyter.com/view/j/gfkmir.2014.6.issue-2/gfkmir-2014-0093/gfkmir-2014-0093.xml?format=INT |