The effects of a 25% discount on fruits and vegetables: results of a randomized trial in a three-dimensional web-based supermarket

<p>Abstract</p> <p>Background</p> <p>Lowering the price of fruit and vegetables is a promising strategy in stimulating the purchase of those foods. However, the true effects of this strategy are not well studied and it is unclear how the money saved is spent. The aim of...

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Bibliographic Details
Main Authors: Waterlander Wilma E, Steenhuis Ingrid HM, de Boer Michiel R, Schuit Albertine J, Seidell Jacob C
Format: Article
Language:English
Published: BMC 2012-02-01
Series:International Journal of Behavioral Nutrition and Physical Activity
Subjects:
Online Access:http://www.ijbnpa.org/content/9/1/11