Unfair Competition and Ambush Marketing: Concept, Characterization and Polemic Issues
BSTRACT The objective of the present paper is to draw a brief analysis of the ambush marketing, which is a practice adopted by an enterprise that seeks to get an indirect association with a sport, social or cultural event, without being really involved with it, as a way of getting the benefits of ex...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Maria Lúcia Ribeiro,
2014-06-01
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| Series: | Revista Brasileira Multidisciplinar - ReBraM /Brazilian Multidisciplinay Journal |
| Subjects: | |
| Online Access: | http://www.revistarebram.com/index.php/revistauniara/article/view/15 |