PENGARUH CITRA TOKO TERHADAP KEPUASAN PELANGGAN DAN NIAT BELI ULANG PADA CIRCLE K DI KOTA DENPASAR

PENGARUH CITRA TOKO TERHADAP KEPUASAN PELANGGAN DAN NIAT BELI ULANG PADA CIRCLE K DI KOTA DENPASAR

This study aimed to determine the effect of store image on customer satisfaction, the influence of satisfaction on customer repurchase intention, and effect of store image on customer repurchase intention. Data collected through the survey by distributing questionnaires to 185 respondents. Data were...

Full description

Bibliographic Details
Main Authors: Ni Made Dhian Rani Yulianti, Ni Wayan Sri Suprapti, Ni Nyoman Kerti Yasa
Format: Article
Language:English
Published: Universitas Udayana 2014-02-01
Series:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
Subjects:
store image, satisfaction, and repurchase intention
Online Access:http://ojs.unud.ac.id/index.php/jmbk/article/view/8075
id doaj-9a76cc4028014875b5be843b350d5856
record_format Article
spelling doaj-9a76cc4028014875b5be843b350d58562020-11-24T23:12:56ZengUniversitas UdayanaJurnal Manajemen, Strategi Bisnis dan Kewirausahaan1978-28532302-88902014-02-01816942PENGARUH CITRA TOKO TERHADAP KEPUASAN PELANGGAN DAN NIAT BELI ULANG PADA CIRCLE K DI KOTA DENPASARNi Made Dhian Rani YuliantiNi Wayan Sri SupraptiNi Nyoman Kerti YasaThis study aimed to determine the effect of store image on customer satisfaction, the influence of satisfaction on customer repurchase intention, and effect of store image on customer repurchase intention. Data collected through the survey by distributing questionnaires to 185 respondents. Data were analyzed using SEM with application software AMOS and SPSS. The results showed that: (1) Store image has a positive and significant impact on customer satisfaction. (2) Customer satisfaction has a positive and significant impact on customer repurchase intention. (3) The store image has a positive and significant impact on customer repurchase intentionhttp://ojs.unud.ac.id/index.php/jmbk/article/view/8075store image, satisfaction, and repurchase intention
collection DOAJ
language English
format Article
sources DOAJ
author Ni Made Dhian Rani Yulianti
Ni Wayan Sri Suprapti
Ni Nyoman Kerti Yasa
spellingShingle Ni Made Dhian Rani Yulianti
Ni Wayan Sri Suprapti
Ni Nyoman Kerti Yasa
PENGARUH CITRA TOKO TERHADAP KEPUASAN PELANGGAN DAN NIAT BELI ULANG PADA CIRCLE K DI KOTA DENPASAR
Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
store image, satisfaction, and repurchase intention
author_facet Ni Made Dhian Rani Yulianti
Ni Wayan Sri Suprapti
Ni Nyoman Kerti Yasa
author_sort Ni Made Dhian Rani Yulianti
title PENGARUH CITRA TOKO TERHADAP KEPUASAN PELANGGAN DAN NIAT BELI ULANG PADA CIRCLE K DI KOTA DENPASAR
title_short PENGARUH CITRA TOKO TERHADAP KEPUASAN PELANGGAN DAN NIAT BELI ULANG PADA CIRCLE K DI KOTA DENPASAR
title_full PENGARUH CITRA TOKO TERHADAP KEPUASAN PELANGGAN DAN NIAT BELI ULANG PADA CIRCLE K DI KOTA DENPASAR
title_fullStr PENGARUH CITRA TOKO TERHADAP KEPUASAN PELANGGAN DAN NIAT BELI ULANG PADA CIRCLE K DI KOTA DENPASAR
title_full_unstemmed PENGARUH CITRA TOKO TERHADAP KEPUASAN PELANGGAN DAN NIAT BELI ULANG PADA CIRCLE K DI KOTA DENPASAR
title_sort pengaruh citra toko terhadap kepuasan pelanggan dan niat beli ulang pada circle k di kota denpasar
publisher Universitas Udayana
series Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
issn 1978-2853
2302-8890
publishDate 2014-02-01
description This study aimed to determine the effect of store image on customer satisfaction, the influence of satisfaction on customer repurchase intention, and effect of store image on customer repurchase intention. Data collected through the survey by distributing questionnaires to 185 respondents. Data were analyzed using SEM with application software AMOS and SPSS. The results showed that: (1) Store image has a positive and significant impact on customer satisfaction. (2) Customer satisfaction has a positive and significant impact on customer repurchase intention. (3) The store image has a positive and significant impact on customer repurchase intention
topic store image, satisfaction, and repurchase intention
url http://ojs.unud.ac.id/index.php/jmbk/article/view/8075
work_keys_str_mv AT nimadedhianraniyulianti pengaruhcitratokoterhadapkepuasanpelanggandanniatbeliulangpadacirclekdikotadenpasar
AT niwayansrisuprapti pengaruhcitratokoterhadapkepuasanpelanggandanniatbeliulangpadacirclekdikotadenpasar
AT ninyomankertiyasa pengaruhcitratokoterhadapkepuasanpelanggandanniatbeliulangpadacirclekdikotadenpasar
_version_ 1725600036228694016

Similar Items