PENGARUH CITRA TOKO TERHADAP KEPUASAN PELANGGAN DAN NIAT BELI ULANG PADA CIRCLE K DI KOTA DENPASAR

PENGARUH CITRA TOKO TERHADAP KEPUASAN PELANGGAN DAN NIAT BELI ULANG PADA CIRCLE K DI KOTA DENPASAR

This study aimed to determine the effect of store image on customer satisfaction, the influence of satisfaction on customer repurchase intention, and effect of store image on customer repurchase intention. Data collected through the survey by distributing questionnaires to 185 respondents. Data were...

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Bibliographic Details
Main Authors: Ni Made Dhian Rani Yulianti, Ni Wayan Sri Suprapti, Ni Nyoman Kerti Yasa
Format: Article
Language:English
Published: Universitas Udayana 2014-02-01
Series:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
Subjects:
store image, satisfaction, and repurchase intention
Online Access:http://ojs.unud.ac.id/index.php/jmbk/article/view/8075

Internet

http://ojs.unud.ac.id/index.php/jmbk/article/view/8075

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