PENGARUH CITRA TOKO TERHADAP KEPUASAN PELANGGAN DAN NIAT BELI ULANG PADA CIRCLE K DI KOTA DENPASAR

• Main Authors: Ni Made Dhian Rani Yulianti, Ni Wayan Sri Suprapti, Ni Nyoman Kerti Yasa
• Format: Article
• Language: English
• Published: Universitas Udayana 2014-02-01
• Series: Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
• Subjects: store image, satisfaction, and repurchase intention
• Online Access: http://ojs.unud.ac.id/index.php/jmbk/article/view/8075
• ISSN: 1978-2853; 2302-8890

This study aimed to determine the effect of store image on customer satisfaction, the influence of satisfaction on customer repurchase intention, and effect of store image on customer repurchase intention. Data collected through the survey by distributing questionnaires to 185 respondents. Data were analyzed using SEM with application software AMOS and SPSS. The results showed that: (1) Store image has a positive and significant impact on customer satisfaction. (2) Customer satisfaction has a positive and significant impact on customer repurchase intention. (3) The store image has a positive and significant impact on customer repurchase intention