Research Trends in Marketing Science Before COVID-19 Outbreak: A Literature Review
The research trends after COVID-19 pandemic will be changing and more challenging. This study is aimed to review the trends of marketing research in the first semester of 2020. There are three parts of this analysis. First, review was made to summarize the trend of research domain and model. Second,...
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| Format: | Article |
| Language: | English |
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Sciendo
2020-10-01
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| Series: | Management şi Marketing |
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| Online Access: | https://doi.org/10.2478/mmcks-2020-0030 |