Enhancing competitiveness in the tourism industry through the use of business intelligence: a literature review

Enhancing competitiveness in the tourism industry through the use of business intelligence: a literature review

Purpose - The purpose of this paper is to demonstrate the relevance of business intelligence (BI) in businesses in general and tourism firms in particular. BI has been hailed as an innovation that can propel businesses that adopt the system to high productivity and efficiency. This paper confirms th...

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Bibliographic Details
Main Authors: Christopher Nyanga, Jaloni Pansiri, Delly Chatibura
Format: Article
Language:English
Published: Emerald Publishing 2020-07-01
Series:Journal of Tourism Futures
Subjects:
efficiency
business environment
decision making
competitive advantage
business processes
business data
Online Access:https://www.emerald.com/insight/content/doi/10.1108/JTF-11-2018-0069/full/pdf?title=enhancing-competitiveness-in-the-tourism-industry-through-the-use-of-business-intelligence-a-literature-review

Internet

https://www.emerald.com/insight/content/doi/10.1108/JTF-11-2018-0069/full/pdf?title=enhancing-competitiveness-in-the-tourism-industry-through-the-use-of-business-intelligence-a-literature-review

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