A content analysis of fans’ tweets: the case of foreign cricketers in Pakistan Super League = Un análisis de contenido de los tweets de los fanáticos: el caso de los jugadores de críquet extranjeros en PSL
Researchers have agreed upon the importance of social media in regard to establishing athlete brands. In this sense, Twitter is a very important example of social media which represents fans’ perspectives about their favorite (or least favorite) athletes and provides solid fan feedback, which can be...
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| Format: | Article |
| Language: | English |
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Universidad Politécnica de Madrid
2019-06-01
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| Series: | Materiales para la Historia del Deporte |
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| Online Access: | http://polired.upm.es/index.php/materiales_historia_deporte/article/view/4021 |