Uso de la técnica de asociación libre para conocer la percepción del consumidor sobre queso costeño en Colombia
Abstract This research paper presents the results of a study conducted in order to plan the market entry of a new brand of cheese produced by a dairy cooperative located in the Colombian Caribbean, with support from state and private entities. A projective technique of free association was used to...
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
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Universidad Simón Bolívar
2012-07-01
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| Series: | Psicogente |
| Subjects: | |
| Online Access: | http://publicaciones.unisimonbolivar.edu.co/rdigital/ojs/index.php/psicogente/article/view/362 |