BRAND AWARENESS AND BRAND IMAGE OF DECISION MAKING ON UNIVERSITY
Universities are currently facing many challenges as institutions of higher education providers, espe-cially in obtaining numbers of students. The purpose of the study is to examine the effect of brand awareness on brand image, the effect of brand image on perceived value, the effect of perceived va...
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| Format: | Article |
| Language: | English |
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Petra Christian University
2016-09-01
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| Series: | Jurnal Manajemen dan Wirausaha |
| Subjects: | |
| Online Access: | http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/19959 |