Business Client Segmentation in Banking Using Self-Organizing Maps
Segmentation in banking for the business client market is traditionally based on size measured in terms of income and the number of employees, and on statistical clustering methods (e.g. hierarchical clustering, k-means). The goal of the paper is to demonstrate that self-organizing maps (SOM) effect...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2014-11-01
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| Series: | South East European Journal of Economics and Business |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/jeb-2013-0007 |