Interaktivitas Media Sosial Facebook Axe dan Dove dalam Perspektif Gender
The objective of this research was to review an interactivity on Facebook accounts of brand Axe and Dove. The interactivity itself has been analyzed using content analysis method. The finding of the research were (1) Facebook account consists of advertising campaign; (2) The messages involve of ver...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Atma Jaya Yogyakarta
2017-12-01
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| Series: | Jurnal Ilmu Komunikasi |
| Subjects: | |
| Online Access: | http://ojs.uajy.ac.id/index.php/jik/article/view/966 |