The role of retail strategy in the development and efficiency of business on the global electronic market

Global market expansion and steady growth of international trade have lead to fiercer competition, and all with the aim to maintain its position on the market. Internationalization of business is becoming a new development strategy for large retail companies. Intense technological progress and trans...

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Bibliographic Details
Main Authors: Končar Jelena, Leković Sonja
Format: Article
Language:English
Published: University of Novi Sad - Faculty of Economics, Subotica 2016-01-01
Series:Strategic Management
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2016/1821-34481604022K.pdf