HOW ADVERTISING SHAPES OUR MINDS: PRAGMATIC AND COGNITIVE PERSPECTIVE
The immense role of advertising in modern world can hardly be limited only to persuading the addressee to buy a certain product. Its functions extend far beyond informing, influencing or stimulating and reach the level of cognition and conceptualization. The fact is advertising manipulates language...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
University of Oradea
2016-03-01
|
| Series: | Journal of Languages for Specific Purposes |
| Subjects: | |
| Online Access: | http://jlsp.steconomiceuoradea.ro/archives/003/jlsp-i3-4.pdf |