KEPUTUSAN PEMBELIAN PRODUK ‘ONLINE TRAVEL AGENT’ OLEH WISATAWAN CINA

Online travel agent (OTA) Cina offers variety of tourism products. However, some of tourism products that offered by OTA through website seem not interesting for Chinese tourists. This research aimed to analyze factors that influence for the Chinese tourists consumer on the decision of buying touris...

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Bibliographic Details
Main Authors: Riezchy Riando Mamanua, I Gede Putu Wirawan, Made Heny Urmila Dewi
Format: Article
Language:English
Published: Universitas Udayana 2017-09-01
Series:Jurnal Master Pariwisata
Online Access:https://ojs.unud.ac.id/index.php/jumpa/article/view/34034