Reading visual design of outdoor signs in Kuta (A case study of multimodal linguistic landscapes)

This is a case study of linguistic landscapes (LL) with multimodal approach, which aimed at analysing the visual grammar of commercial outdoor sign. LL is a study of signs in public space. These signs include all traffic signs, billboards, site names, and advertisements. Multimodal approach is a new...

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Bibliographic Details
Main Author: I Wayan Mulyawan
Format: Article
Language:English
Published: Taylor & Francis Group 2020-01-01
Series:Cogent Arts & Humanities
Subjects:
Online Access:http://dx.doi.org/10.1080/23311983.2020.1748987