APPROACHING THE PROCESSES OF POLITICAL COMMUNICATION FROM A MARKETING PERSPECTIVE
This paper presents the most important concepts of political communication from a marketing perspective, starting with the definition of political communication and continuing with an overview on the political communication mix. The purpose of the paper is to clarify a f...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Transilvania University Press
2019-07-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
| Subjects: | |
| Online Access: | http://webbut.unitbv.ro/Bulletin/Series%20V/2019/BULETIN%20I%20PDF/07_Stan.pdf |