The Level and Determinants of Organizational and Marketing Innovativeness in Industrial Enterprises Functioning in the Polish Market on the Basis of Data for the Years 2010-2012
The main aim of the article is to present a recognition of the factors inuencing the innovative activity (organizational and marketing) of industrial enterprises in Poland. It was decided to specify 5 potential variables explaining innovative activity of enterprises. Multiple regression was used to...
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| Format: | Article |
| Language: | English |
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Institute of Technology and Business, České Budějovice
2014-05-01
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| Series: | Littera Scripta |
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| Online Access: | http://www.littera-scripta.com/the-level-and-determinants-of-organizational-and-marketing-innovativeness-in-industrial-enterprises-functioning-in-the-polish-market-on-the-basis-of-data-for-the-years-2010-2012/ |