The Level and Determinants of Organizational and Marketing Innovativeness in Industrial Enterprises Functioning in the Polish Market on the Basis of Data for the Years 2010-2012

The Level and Determinants of Organizational and Marketing Innovativeness in Industrial Enterprises Functioning in the Polish Market on the Basis of Data for the Years 2010-2012

The main aim of the article is to present a recognition of the factors inuencing the innovative activity (organizational and marketing) of industrial enterprises in Poland. It was decided to specify 5 potential variables explaining innovative activity of enterprises. Multiple regression was used to...

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Bibliographic Details
Main Author: Krzysztof Lobos, Miroslawa Szewczyk
Format: Article
Language:English
Published: Institute of Technology and Business, České Budějovice 2014-05-01
Series:Littera Scripta
Subjects:
: organizational innovativeness
marketing innovativeness
enterprises
Poland
Online Access:http://www.littera-scripta.com/the-level-and-determinants-of-organizational-and-marketing-innovativeness-in-industrial-enterprises-functioning-in-the-polish-market-on-the-basis-of-data-for-the-years-2010-2012/

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http://www.littera-scripta.com/the-level-and-determinants-of-organizational-and-marketing-innovativeness-in-industrial-enterprises-functioning-in-the-polish-market-on-the-basis-of-data-for-the-years-2010-2012/

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