THE RELATION BETWEEN CLOTHING RETAIL IMAGE AND THE LOYALTY OF THE GENERATION Y’S CONSUMERS
The generation Y is represented by adolescents and young adults that were born between 1980 and 2000. It is the wallet power generation, with estimated annual spending capacity of 200 billion dollars. In this scenario, the principal aim of this research is to identify the relationship between dimens...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal do Ceará
2018-03-01
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| Series: | Contextus |
| Subjects: | |
| Online Access: | http://www.periodicos.ufc.br/contextus/article/view/32368 |