Framework for Sentiment-Driven Evaluation of Customer Satisfaction With Cosmetics Brands
Cosmetics brand managers' efforts in monitoring customer satisfaction and service quality have suffered due to the lack of effective analysis methods. In order to derive more comprehensive and objective insights into customer opinions on product quality and preferences for cosmetics brands, thi...
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| Format: | Article |
| Language: | English |
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IEEE
2020-01-01
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| Series: | IEEE Access |
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| Online Access: | https://ieeexplore.ieee.org/document/9099569/ |