The impact of loyalty to the reaction of consumers in situation of lack of supplies
In the conditions of growing competition, retail companies seek to minimize the efforts of consumers in the purchase process. In addition to the affordable price offer, one of the main demands placed upon them refers to the provision of adequate levels of product availability. However, the out-of-st...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2014-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2014/0354-34711404282K.pdf |