Joint optimization of new production, warranty servicing strategy and secondary market supply under consumer returns

In this paper, we consider an OEM selling new products to the market offering (i) a warranty period during which defective units are dealt with at no cost for the customer, and (ii) a full refund to customers who return products that do not meet their expectations (consumer returns). The manufacture...

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Bibliographic Details
Main Authors: Marc Reimann, Weihua Zhang
Format: Article
Language:English
Published: Sociedade Brasileira de Pesquisa Operacional 2013-12-01
Series:Pesquisa Operacional
Subjects:
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0101-74382013000300001&lng=en&tlng=en