INSTRUMENTS USED TO SUPPORT ACTIVE SALES IN THE COMPANY OF FOOD ECONOMY – A CASE STUDY
Changing environment requires enterprises to meet the needs of customers. Being on the market, survival and development of the company are determined not only by well qualifi ed staff but above all a happy customer. Therefore, it is important to use appropriate instruments to support active sales of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Life Sciences in Poznań
2015-06-01
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| Series: | Journal of Agribusiness and Rural Development |
| Subjects: | |
| Online Access: | http://www.jard.edu.pl/tom36/zeszyt2/art_15.pdf |