The Influence of Marketing Scholarship’s Legacy on Nonprofit Marketing
This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a protracted historic...
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| Format: | Article |
| Language: | English |
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MDPI AG
2013-09-01
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| Series: | International Journal of Financial Studies |
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| Online Access: | http://www.mdpi.com/2227-7072/1/3/102 |