THEORETICAL APPROACHES TO ASSESS THE IMPACT OF ADVERTISING ON CONSUMERS AND MARKET COMPETITION
In the article we examine theoretical perspectives on the impact of advertising on consumer behavior, entry barriers in the industry, the structure of the industry, the competitive behavior of firms and market power; systemic structure of the research of advertising impact on consumer behavior; anal...
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| Format: | Article |
| Language: | English |
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Editura Univeristatii "Stefan cel Mare" din Suceava
2016-07-01
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| Series: | USV Annals of Economics and Public Administration |
| Subjects: | |
| Online Access: | http://www.annals.seap.usv.ro/index.php/annals/article/view/899/818 |