Dual elaboration models in attitude change processes
This article examines empirical and theoretical developments in research on attitude change in the past 50 years. It focuses the period from 1980 till present as well as cognitive response theories as the dominant theoretical approach in the field. The postulates of Elaboration Likelihood Model, as...
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| Format: | Article |
| Language: | English |
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Drustvo Psihologa Srbije
2005-01-01
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| Series: | Psihologija |
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| Online Access: | http://www.doiserbia.nb.rs/img/doi/0048-5705/2005/0048-57050503255Z.pdf |