ANTROPOMORFISME KONSUMEN PADA ALAM DAN PENGARUHNYA PADA SIKAP TERHADAP PROGRAM GREEN CAUSE-RELATED MARKETING
Abstract: Anthropomorphism is defined as the attribution of human characteristics in animals, plants, or inanimate objects. In Indonesian society, natural objects such as mountains, sea, and trees are often anthropomorphized. Anthropomorphism tendency is linked to one's moral behavior, includin...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Mercu Buana
2016-08-01
|
| Series: | MIX: Jurnal Ilmiah Manajemen |
| Subjects: | |
| Online Access: | http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/862 |