Hershey’s Entry to the Australian Market with a New Brand: An Accounting and Marketing Perspective
This paper discusses the entry of Hershey’s Chocolates Company tothe Australian market with a new brand. For this purpose, background information and key performance indicators about the firm are presented. Also target customers and market summary, market demographics and target customer profile of...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University Library System, University of Pittsburgh
2013-09-01
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| Series: | Emerging Markets Journal |
| Online Access: | http://emaj.pitt.edu/ojs/index.php/emaj/article/view/43 |