Beyond Traditional Advertisements: Leveraging Facebook’s Social Structures for Research Recruitment

Beyond Traditional Advertisements: Leveraging Facebook’s Social Structures for Research Recruitment

BackgroundObtaining access to a demographically and geographically diverse sample for health-related research can be costly and time consuming. Previous studies have reported mixed results regarding the potential of using social media-based advertisements to overcome these ch...

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Bibliographic Details
Main Authors: Valdez, Rupa S, Guterbock, Thomas M, Thompson, Morgan J, Reilly, Jeremiah D, Menefee, Hannah K, Bennici, Maria S, Williams, Ishan C, Rexrode, Deborah L
Format: Article
Language:English
Published: JMIR Publications 2014-10-01
Series:Journal of Medical Internet Research
Online Access:http://www.jmir.org/2014/10/e243/

Internet

http://www.jmir.org/2014/10/e243/

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